Jordan's startup ecosystem is flourishing, driven by a wave of innovative entrepreneurs who are transforming challenges into opportunities. As a hub of technological advancement and creative solutions, Jordan is home to a growing number of startups that are making significant impacts both locally and regionally. These startups are not only attracting substantial investments but are also pushing the boundaries in various sectors, including fintech, edtech, healthtech, and more. In this article, we spotlight the top startups to watch in Jordan in 2024, showcasing their groundbreaking work and potential to shape the future.

Abwaab

Abwaab is an online learning platform that empowers secondary school students to learn at their own pace through engaging video lessons, continuous assessments, and performance analytics. Founded by Hamdi Tabbaa, Hussein Alsarabi, and Sabri Hakim, it has revolutionized learning outside the classroom. The startup has raised $27.5M in funding across four rounds, with the latest Series A round completed in 2021.

Arab Therapy

Arab Therapy is a mental health-focused startup offering supportive therapy services that positively impact clients' well-being. The company has raised $1.3M in funding over five rounds, with the latest Seed round completed in 2024. Clients commend the platform for its effective and empathetic therapists.

Capifly

Capifly, founded in 2022 by Dunya Bashiti and Ahmed Jaradat, is a Jordan-based fintech startup offering rapid, non-dilutive, Sharia-compliant financing to MENA tech companies. It has raised $1 million in a Pre-Seed round and is setting up a $10 million capital facility. Capifly recently expanded into Saudi Arabia and Malaysia, aiming to revolutionize startup financing with proprietary credit scoring technology.

DigiZag

DigiZag specializes in affiliate marketing, programmatic advertising, and premium website services. The company recently secured a seven-figure Series A funding round, reflecting investor confidence and providing capital for expansion and product development. This investment indicates strong financial growth and positions DigiZag to scale its operations in the digital advertising and performance marketing sectors.

Liwwa

Liwwa, founded in 2013 by Ahmed Moor and Samer Atiani, operates as a peer-to-peer lending network connecting investors with small businesses through smart business loans. Their unique peer-to-peer lease-to-own model provides capital access and interest-free returns for investors. With $31.6 million raised in funding over seven rounds, including seed funding from DASH Ventures, al Etihad, and MENA Venture Investments, Liwwa plans to expand its team and support new product offerings.

MadfooatCom

MadfooatCom, founded in 2011 by Nasser Saleh, is a Jordanian e-payments company renowned for eFAWATEERcom, the national electronic bill presentment and payment service. Processing over 48 million bills worth $32 billion, it digitizes government and private sector transactions, with expansions into Oman and Palestine. Recognized for excellence, it has received awards from Jordan's King Abdullah II and Forbes magazine.

Mawdoo3

Mawdoo3, founded in 2010 by Mohammad Jaber and Rami Al-Qawasmi, is an online platform providing Arabic-language content on diverse topics. With a mission to enrich online Arabic content, it attracts over 50 million unique visitors monthly. The company has raised $25M in funding over three rounds, with its latest Series B round in May 2019.

Numa

Numa, founded in 2021 by Loay Malahmeh and Issam Najm, is a Jordan-based fintech startup catering to freelancers and solo entrepreneurs in the MENA region. Their mobile app offers tailored banking solutions like virtual IBANs and prepaid cards, aiming to bridge the financial services gap for over 40 million underbanked professionals.

Repzo

Repzo, founded by Ayman Atmeh and Hassan Atmeh, is a mobile sales CRM app that transforms smartphones and tablets into efficient field force management tools. With $2.5M raised over 5 rounds, including non-equity assistance, Repzo offers GPS tracking, route optimization, invoicing, and BI dashboards to enhance sales performance and streamline field activities. Recognized for excellence, Repzo earned the title of 'The Lead of Mid-Market' by the G2 Reviews platform in 2022.

Sowt

Sowt, founded by Hazem Zureiqat, is a leading independent podcast production company in the MENA region, offering high-quality Arabic audio content. Through popular shows like "Blank Maps" and "Harrer," Sowt fosters conversation and engagement, with a strong online presence on platforms like SoundCloud and YouTube, and offers a premium subscription service, Sowt Plus, to support content production and provide free Arabic audio content.

Tamatem

Tamatem, founded by Eyad Al Basheer, Hussam Hammo, and Sohaib Thiab, is a leading mobile games publisher in the MENA market. Specializing in culturally relevant games, they localize and publish MMO-RPG, strategy, and card games, achieving over 50 million downloads with 40 published titles. With expertise in localization and user acquisition, Tamatem's success lies in tailoring gaming experiences for the Arabic audience. The company raised a total of $21.3M in funding over 9 rounds, demonstrating strong investor confidence in its growth and potential.

Viavii

Viavii, founded by Ibrahim Abu Rajab and Rola Fayyad, is an AI-powered P2P travel experiences platform reshaping modern travel. With hyper-personalization, travelers can book authentic experiences and connect with locals, while Viavii's innovative approach caters to evolving travel needs. Despite industry uncertainties, Viavii's B2B solutions and focus on immersive tourism aim to revolutionize the travel experience. The company raised a total of $575K in disclosed funding over 4 rounds, demonstrating continued investor support for its vision.

The startup landscape in Jordan promises to be vibrant and dynamic, with numerous companies poised for significant breakthroughs. The startups highlighted in this article exemplify the innovation and entrepreneurial spirit that define Jordan's business environment. With continued support from investors, mentors, and the broader community, these startups are set to drive economic growth, create job opportunities, and offer solutions addressing regional and global challenges. Keep an eye on these trailblazers as they lead the way in transforming industries and making their mark on the world stage.