In a significant step towards transforming the gifting experience market, Regards, a Saudi Arabian company specializing in experience-based gifting, has successfully closed a $1.5 million seed funding round. The round was led by Core Vision Investment, signaling strong investor confidence in Regards’ vision and growth potential. Founded in 2021 by Yasser Aljumaiah, Sultan Binjumah, and Saad Almazroua, Regards is pioneering a unique approach to gifting by offering innovative, personalized experiences instead of traditional physical gifts.

Regards' Mission and Vision

Regards aims to redefine the gifting culture by shifting the focus from material items to meaningful experiences. The platform allows users to connect with their loved ones in a more personal and memorable way, offering a variety of experiences that celebrate Saudi traditions while embracing modern innovation. With a rapidly growing user base, Regards has established itself as a leading player in the experience gifting market, offering services through its app in collaboration with top brands.

Founder Insights

The founders of Regards have expressed their excitement about the market potential in Saudi Arabia, where the tradition of gifting holds deep cultural significance. Yasser Aljumaiah, one of the co-founders, emphasized that the gifting experience market in the region is rich with opportunities. He noted that their platform aims to foster closer relationships by sharing experiences that resonate on a personal level, creating memories that last a lifetime. Aljumaiah highlighted how Regards is tapping into Saudi Arabia's deep-rooted culture of hospitality and generosity, offering a modern twist on these traditional values.

Sultan Binjumah, another co-founder, echoed these sentiments, explaining that Regards draws inspiration from the spirit of Saudi culture, blending tradition with cutting-edge technology. He added that the investment will enable Regards to expand its offerings, allowing even more people to connect through experiences that reflect the richness of Saudi culture and innovation.

Saad Almazroua, the third co-founder, emphasized the company’s commitment to maintaining a balance between tradition and innovation. He expressed pride in building a platform powered by Saudi talent, which embraces the heritage of gifting while transforming it into a modern, impactful experience. According to Almazroua, the platform is not just about exchanging gifts but about forging deeper connections through shared experiences that celebrate the values and spirit of Saudi Arabia.

Core Vision Investment’s Perspective

Faisal Al Abdulsalam, CEO of Core Vision Investment, expressed his enthusiasm for backing Regards, citing the company’s innovative approach as a key factor in their decision to lead the seed round. He remarked that Core Vision is committed to supporting startups that think beyond traditional frameworks, and Regards embodies that forward-thinking mindset. Al Abdulsalam highlighted that this investment marks a significant milestone, reflecting Core Vision's broader goal of promoting the future of innovation in Saudi Arabia by supporting creative solutions and investing in the country’s burgeoning startup ecosystem.

The Future of Regards

With the fresh injection of capital, Regards is poised for further growth and expansion, especially as the concept of experience gifting continues to gain traction in the region. The company has already introduced an employee rewards program, where employers can offer their staff unique experience gifts, further broadening the platform’s appeal. The investment will not only fuel product development but also support strategic partnerships with leading brands, enabling Regards to deliver even more diverse and memorable experiences.

Regards is at the forefront of revolutionizing the gifting experience market in Saudi Arabia, blending cultural traditions with modern technology. With the backing of Core Vision Investment and a mission centered on creating meaningful connections through shared experiences, Regards is set to become a key player in the region’s gifting industry. As the company continues to grow, it is clear that Regards’ innovative approach will leave a lasting impact on how people in Saudi Arabia and beyond celebrate and connect through gifting.