Saudi Arabia-based SaaS provider Reachware has successfully raised $3 million in seed funding to accelerate its mission of transforming automation and connectivity across the MENA region. The round was led by Sadu Capital, with participation from 500 Sanabil Investments and Elm Company. The investment marks a significant milestone in Reachware’s journey to solidify its role as a leader in system integration and automation solutions for businesses.

Reachware: A Vision for the Future

Founded in 2021 by engineers Hamza Abusitta and Maysarah Mashaal, Reachware has rapidly established itself as a key player in the SaaS industry, providing cutting-edge integration and automation solutions to a diverse range of industries. Based in Riyadh, the company focuses on enhancing operational efficiency for businesses by connecting critical systems like ERP, CRM, and inventory management software. By simplifying and automating routine processes, Reachware helps businesses reduce errors, save time, and make better decisions through advanced data analytics.

Investment to Fuel Growth and Innovation

The $3 million seed round led by Sadu Capital serves as a powerful endorsement of Reachware’s vision. The company plans to use the capital to expand its operations, develop new products, and strengthen its sales and marketing efforts across the GCC market. This includes hiring skilled talent, exploring the latest in AI and machine learning technologies to enhance its platform, and further developing its partnership program with key technology providers.

According to Hamza Abusitta, Co-Founder and CEO of Reachware, this funding represents a crucial step in the company’s development. “This investment validates our capabilities and underscores our role as innovators in the field of system integration and automation. With this support, we’re excited to accelerate our growth and continue reshaping how businesses operate in the MENA region.”

Endorsement from Leading Investors

Sadu Capital, a leading venture capital firm that focuses on early-stage investments, expressed confidence in Reachware’s ability to transform the automation and integration market. Salem Weshili, Managing Director at Sadu Capital, emphasized the growing importance of technology in driving decision-making processes within organizations. “In today’s era of digital transformation, the need for seamless system integration and improved communications is paramount. We believe Reachware is uniquely positioned to dominate this market due to the founders’ deep experience in the field of system integration.”

Elm Company, another key investor, highlighted its commitment to fostering growth within the Saudi startup ecosystem. Majid bin Saad Al-Arifi, Executive Vice President of Marketing at Elm, shared his optimism about Reachware’s future. “Our investment aligns with Elm’s strategic mission to support pioneering companies that integrate with our extensive network of services and products. We are confident that Reachware’s innovative solutions will create significant value for businesses across the region.”

Expanding Reach and Impact

Since its inception, Reachware has built a strong customer base, attracting more than 300 clients from various industries, including retail, manufacturing, financial services, hospitality, and e-commerce. Its technology platform supports over 200 system integrations, enabling seamless connectivity and data flow between applications. These capabilities have proven essential for medium to large enterprises looking to streamline operations and improve decision-making processes.

With the newly raised capital, Reachware aims to enhance its offerings further by incorporating AI-driven solutions that can transform routine tasks like data entry, reporting, and inventory management. The company also plans to increase its regional presence by opening new offices across the GCC, positioning itself as a leader in the automation and connectivity space.

The $3 million seed funding represents a major step forward for Reachware as it continues to lead the charge in transforming business operations through advanced system integration and automation solutions. With strong backing from Sadu Capital, 500 Sanabil Investments, and Elm Company, Reachware is poised to achieve significant growth, leveraging the latest technologies to offer innovative solutions that address the evolving needs of businesses in the MENA region. As the company looks ahead to its next phase of growth, it remains committed to redefining industry standards and making business technology smarter and more efficient.