Nana, a leading player in the digital shopping solutions sector, has announced its acquisition of Rasseed, a pioneering application known for its innovative software solutions in the digital cards market. This strategic acquisition strengthens Nana's vision of transforming the shopping experience for consumers across Saudi Arabia, particularly in grocery stores and hypermarkets. The deal marks a pivotal step in Nana’s ongoing efforts to diversify its services and cater to the growing demand for digital convenience.

About Rasseed

Rasseed, one of Saudi Arabia’s earliest tech companies specializing in digital card solutions, has established a strong network of suppliers. It collaborates with over 37 regional and international providers to offer a wide range of digital cards. These include telecom, gaming, shopping, music, and more, allowing customers to easily purchase branded and local gift cards through the Rasseed platform.

By joining forces with Rasseed, Nana is poised to tap into the rapidly growing digital cards market in Saudi Arabia. Rasseed’s established supplier network and expertise in delivering digital card solutions provide a solid foundation for Nana to enhance its offerings and expand into new sectors. This acquisition is part of Nana’s broader mission to digitalize the entire shopping journey, making it easier and faster for users to access various services.

Strategic Alignment and Market Expansion

The acquisition of Rasseed aligns with Nana's strategic direction of expanding its presence in the digital marketplace. As part of this deal, Nana plans to introduce a new "Digital Cards" category to its app, allowing users to purchase, receive, and recharge cards instantly. This integration will offer customers the convenience of accessing various digital cards directly through the Nana app, further simplifying their shopping experience.

Nana’s founder and CEO, Sami Alhelwah, emphasized the significance of this acquisition in a statement. He noted that the move would open new opportunities in the digital cards market, a sector experiencing rapid growth in Saudi Arabia. Alhelwah highlighted that Nana's adaptable business model is key to staying ahead of market trends and achieving long-term profitability goals. The acquisition is viewed as an essential investment in Nana’s continued growth, providing the company with a competitive edge in one of the most promising segments of the e-commerce landscape.

Rasseed’s Future Under Nana

Under Nana’s leadership, Rasseed is set to undergo significant development. Nana plans to enhance the services currently offered by the Rasseed app, expanding its categories to include a broader array of gift cards, discount coupons, and shopping vouchers. This expansion reflects Nana’s commitment to continuously evolving and providing innovative digital services that meet the needs of modern consumers.

Mohammed Alasta, the co-founder and CEO of Rasseed, expressed his excitement about the acquisition. He described the deal as the start of a new chapter for Rasseed, one that would enable the company to further its ambitions and deliver even more advanced digital solutions. Alasta underscored the potential for growth, citing the collaboration with Nana as a vital step toward improving customer experience and expanding Rasseed’s offerings to align with evolving market demands.

A Vision for Digital Transformation

The acquisition not only supports Nana’s profitability targets but also enhances its competitive position in the e-commerce space. By integrating Rasseed’s digital card services into its platform, Nana is taking a bold step toward becoming a leader in the digital transformation of Saudi Arabia’s retail sector. The company’s emphasis on operational efficiency and customer satisfaction demonstrates its commitment to achieving a seamless and enhanced shopping experience.

The deal is expected to improve Nana’s overall technical capabilities, offering a more comprehensive range of services that enhance the digital shopping journey. The integration of digital cards into Nana’s platform is set to revolutionize the way customers purchase and use gift cards, making it faster and more efficient.

Nana’s acquisition of Rasseed marks a significant milestone in its journey to becoming a leader in Saudi Arabia’s digital marketplace. By expanding its service portfolio to include digital cards, Nana is positioning itself at the forefront of innovation, catering to the growing demand for digital solutions in the e-commerce sector. With a focus on enhancing the customer experience and leveraging the combined expertise of both companies, Nana is set to unlock new opportunities for growth and profitability. This strategic acquisition highlights Nana’s commitment to staying ahead of market trends and supporting the digital transformation of the retail sector in Saudi Arabia.